Get to know the values which underpin our research
About the human values framework
A looking into the research conducted behind this framework
We are driven to form an identity, which is the collection of beliefs we hold about ourselves.
We value receiving recognition because we are driven to fulfill our need for self-esteem.
As humans we are psychologically motivated towards seeking pleasure and avoiding pain; pleasure referring to hedonic feelings of enjoyment, satisfaction, relaxation, comfort and excitement.
Stability is essential because we are motivated to feel certainty, security and predictability in life.
We value having autonomy because we have an innate need for independence and agency over our actions.
We are driven to self-actualise in life, which is about reaching our full potential.
We have a need to feel like we’re making a positive contribution in the world.
Expressing ourselves helps us to validate our identities and categorise ourselves in whichever way we see fit, enabling us to understand how we fit in with the wider world.