Catch up on the latest research by the Human Values Team

Is the tech industry measuring the right things?

Within BBC R&D, the Human Values team has been thinking about how we define success in the digital era in ways that complement measures of audience numbers or time spent online.  We have created a range of measures that look at the impact of digital services on people, assessing how they might support their personal […]

How good really? (it’s complicated)

Where we break down our exploration of scores, scales and how we talk to people about success when they fill in our questionnaire.

72 questions about the impact of your digital product

We designed a questionnaire to help companies and employees think about the way their digital product affects human values.

Values not eyeballs: a framework for public service digital media

Javier Ruiz is a consultant working on the interaction of technology, policy and human rights. He is the former policy director of the Open Rights Group and was a principal investigator in the EU Horizon 2020 project Values and Ethics in Responsible Technology in Europe (VIRT-EU). We have asked him to look at the Human […]

Using the Human Values framework to support employee development

It’s often perceived that in the workplace we must put certain aspects of our personalities and needs to the sidelines and knuckle down to hard graft. It can also be the case that we disregard our own wellbeing (or we allow this behaviour to go unchallenged in colleagues) in the pursuit of workplace goals. This […]

Does the human values framework translate to design practice?

Over the last three years BBC R&D has been exploring the importance of human values like connecting to others, pursuing pleasure, and achieving goals. We want to understand how these core human values could help the BBC and others create experiences that are meaningful and positive for audiences, and we have developed a framework for […]

Being healthy and safe: values during a pandemic

As the world confronts its first major pandemic of the digitally-connected age, we assess what is fundamentally important to people at this time of crisis.

Psychometrics for Human Values: a new way to measure success and value

We have embarked on an empirical investigation to understand what people value in the digital age.

Digital Wellbeing

Researching the needs of our audience to understand their values in an on-demand, personalised and fully connected world.